MEDIA BUYING & PLANNING

Media buying and planning is about delivering the right message to the right audience at the right time. When done correctly, it can leave a lasting impression and deliver maximum exposure for a minimal expenditure.

Today, brands must use a range of channels to drive the best results. That’s why we consider everything as a marketing opportunity, from social media to online search and streaming services. At M&C Saatchi Performance, we combine hard and soft skills with extensive industry expertise to deliver world-class media buying and planning services that help your business scale.

MEDIA BUYING
& PLANNING SERVICES

WHAT IS MEDIA PLANNING & BUYING?

Media planning and buying is the process of identifying and purchasing ad space that’s relevant to your target audience and on the channels they actively use. The right strategy can empower brands and strengthen their customer relationships.

Effective planning and buying requires access to the latest research and analysis tools. As an established and long-running media buying agency, M&C Saatchi Performance works with businesses all over the world to connect brands to their customers.

We’ll work with you in planning purchases and buying media across channels based on your marketing objectives. We can deliver a bespoke media buying strategy and support you from planning right through to execution.

THE BENEFITS OF A MEDIA BUYING& PLANNING STRATEGY

BETTER AD PLACEMENTS, MORE VIEWS

Media buying means you don’t have to rely on organic activity for your branded messages to gain traction online. This means you can execute an ad campaign safe in the knowledge that it’ll be effective.

CUSTOMISABLE
CAMPAIGNS

With media planning and buying, you can set your limits on your ad purchases. This means you can optimise your campaign and get the right balance of building brand awareness and making conversions.

DIVERSE
ADS

You can buy ad space on a variety of channels like social media, search engines and more. This allows you to experiment with different ad formats and learn from changes in user analytics.

 

OUR MEDIA BUYING & PLANNING SERVICES

STRATEGY

We’ll work with you to understand your brand and establish your target audience, budget and core messaging. Our media planning and buying specialists create an effective strategy tailored to your unique KPIs.

MARKET INSIGHTS

When it comes to your media buying campaign, our planning is meticulous and supports optimal spending to maximise value, leveraging market insights to enhance ad placement for maximum reach and engagement.

PLATFORM ANALYSIS

Based on your business objectives, we’ll determine the best platforms and channels for your advertisement, to deliver the best conversion and ROI.

OMNI-CHANNEL COORDINATION

We’ll make sure each platform your ad campaign uses is aligned, so your ads always appear fresh and are optimised to engage audiences effectively.

PRICE NEGOTIATION

With a global partner network and expertise spanning markets and verticals, we work hard to ensure you get the best deal for campaigns and the best return on your budget.

CONTENT & CREATIVE SUPPORT

We can help you build a creative strategy that captures your audience’s imagination, whatever your message.

REPORTING AND ANALYSIS

You’ll receive comprehensive, easy-to-digest reports that summarise the performance of your campaigns so you’re always up to date on the latest developments.

Social Media Marketing

Elevate your brand’s digital presence with strategic social media marketing that truly resonates. At [Your Company Name], we craft tailor-made social media strategies designed to engage your audience and drive results. Our comprehensive approach includes creating compelling content, managing your online community, and analyzing performance to continually refine our tactics. From sparking conversations to driving conversions, we handle every aspect of your social media efforts with creativity and precision. Ready to amplify your brand’s voice and make an impact online? Schedule a consultation with us today and let’s transform your social media presence!

$349.00

$700.00

Startup SMM

  • Social Media strategy will be devised
  • Competitor Analysis
  • Copywriting
  • Content Plan Creation
  • Social Media Posts (06/month)
  • Facebook Ad Campaigns will be set up
  • Community Management
  • Page Management (Facebook, Instagram, and Twitter)
  • Page Optimization
  • Tracking Setup
  • Facebook Shop Creation
  • Lead Form Creation
  • 1000 Likes on Facebook page

$649.00

$1300.00

Professional SMM

  • Social Media strategy will be devised
  • Competitor Analysis
  • Copywriting
  • Content Plan Creation
  • Social Media Posts (10/month)

  • Facebook Ad Campaigns will be set up
  • Community Management
  • Page Management (Facebook, Instagram, and Twitter)
  • Page Optimization
  • Tracking Setup
  • Facebook Shop Creation
  • Lead Form Creation
  • 1000 Likes on Facebook page
  • 1000 Likes on Instagram
  • Page Moderation
  • Facebook Ad Campaign Optimization

$1149.99

$2300.00

PROFESSIONAL Video
Package

  • Social Media strategy will be devised
  • Competitor Analysis
  • Copywriting
  • Content Plan Creation
  • Social Media Posts (15/month)
  • Facebook Ad Campaigns will be set up
  • Community Management
  • Page Management (Facebook, Instagram, and Twitter)
  • Page Optimization
  • Tracking Setup
  • Facebook Shop Creation
  • Lead Form Creation
  • 10000 Likes on Facebook page
  • 2000 Likes on Instagram
  • Page Moderation
  • Facebook Ad Campaign Optimization
  • Facebook Ads A/B Testing
  • Social Media Listening

Digital Marketing

Elevate your brand’s digital presence with strategic social media marketing that truly resonates. At [Your Company Name], we craft tailor-made social media strategies designed to engage your audience and drive results. Our comprehensive approach includes creating compelling content, managing your online community, and analyzing performance to continually refine our tactics. From sparking conversations to driving conversions, we handle every aspect of your social media efforts with creativity and precision. Ready to amplify your brand’s voice and make an impact online? Schedule a consultation with us today and let’s transform your social media presence!

$349.00

$700.00

Startup Plan

  • Website Audit
  • Pages Optimized (10 pages)
  • 15 Selected Keywords Targeting
  • Keyword Research
  • Keyword Grouping
  • Keyword Mapping
  • Breadcrumbs
  • Social Bookmarking
  • Slide Share Marketing
  • Forums/FAQ’s
  • Link Building
  • Directory Submission
  • Local Business Listings

$709.00

$1400.00

Scaling Plan

  • Business Analysis
  • Consumer Analysis
  • Competitor Analysis
  • 35 Selected Keywords Targeting
  • 15 Pages Keyword Targeted
  • Meta Tags Creation
  • Keyword Optimization
  • Image Optimization
  • Inclusion of anchors
  • Google Analytics Installation
  • Google Webmaster Installation
  • Call To Action Plan
  • Creation of Sitemaps
  • Monthly Reporting
  • Recommendation
  • Email Support
  • Phone Support
  • Social Bookmarking
  • Slide Share Marketing
  • Forums/FAQ’s
  • Link Building
  • Directory Submission
  • Local Business Listings

$1200.00

$2400.00

Venture Plan

  • Business Analysis
  • Consumer Analysis
  • Competitor Analysis
  • 60+ Selected Keywords Targeting
  • 30 Pages Keyword Targeted
  • Meta Tags Creation
  • Keyword Optimization
  • Image Optimization
  • Inclusion of anchors Tags
  • Inclusion of anchors Indexing Modifications
  • Google Places Inclusions
  • Google Analytics Installation
  • Google Webmaster Installation
  • Call To Action Plan
  • Creation of Sitemaps
  • Monthly Reporting
  • Recommendation
  • Email Support
  • Phone Support
  • Social Bookmarking
  • Slide Share Marketing
  • Forums/FAQ’s
  • Link Building
  • Directory Submission
  • Local Business Listings

WHY CHOOSE US AS YOUR MEDIA BUYING & PLANNING AGENCY?

Media planning and buying is a complex and competitive landscape. The digital age means that consumers have multiple sources of media at their fingertips, and brands want to get in on the action. In this oversaturated market, competition for advertising real estate is fierce.

By choosing M&C Saatchi Performance, you’ll not only benefit from our strong relationships with key platforms and channels, but our seasoned team of experts. We know exactly where to place your ad for the greatest engagement, increased conversion, and a boost in your brand awareness.

OUR MEDIA BUYING & PLANNING CAPABILITIES

At M&C Saatchi Performance, we have been active in the industry since 2006 working for some of the world’s leading brands.

We handle your media planning & buying strategies from start to finish, using our industry connections and expertise to help each client acquire prime ad placement for the most competitive price. We combine technology and creative planning to activate data-led intention-based campaigns designed to hit your goals and objectives.

OUR CLEINT

OUR CLEINT

OUR INDUSTRY ACCOLADES

OUR INDUSTRY ACCOLADES

RELATED READING:

ALL YOU NEED TO KNOW ABOUT THE VARIOUS MEDIA BUYING MODELS

A STEP-BY-STEP GUIDE TO MEDIA BUYING

HOW TO MAINTAIN A LOW FRAUD LEVEL LONG TERM