We’ll work with you in planning purchases and buying media across channels based on your marketing objectives. We can deliver a bespoke media buying strategy and support you from planning right through to execution.
MEDIA BUYING & PLANNING
Media buying and planning is about delivering the right message to the right audience at the right time. When done correctly, it can leave a lasting impression and deliver maximum exposure for a minimal expenditure.
Today, brands must use a range of channels to drive the best results. That’s why we consider everything as a marketing opportunity, from social media to online search and streaming services. At M&C Saatchi Performance, we combine hard and soft skills with extensive industry expertise to deliver world-class media buying and planning services that help your business scale.
MEDIA BUYING
& PLANNING SERVICES
- Strategy
- Strategy
- Strategy
- Market insights
- Market insights
- Channels
- Platform analysis
- Price negotiation
- Content & Creative Support
- Reporting & analysis
WHAT IS MEDIA PLANNING & BUYING?
Media planning and buying is the process of identifying and purchasing ad space that’s relevant to your target audience and on the channels they actively use. The right strategy can empower brands and strengthen their customer relationships.
Effective planning and buying requires access to the latest research and analysis tools. As an established and long-running media buying agency, M&C Saatchi Performance works with businesses all over the world to connect brands to their customers.
THE BENEFITS OF A MEDIA BUYING& PLANNING STRATEGY
BETTER AD PLACEMENTS, MORE VIEWS
Media buying means you don’t have to rely on organic activity for your branded messages to gain traction online. This means you can execute an ad campaign safe in the knowledge that it’ll be effective.
CUSTOMISABLE
CAMPAIGNS
With media planning and buying, you can set your limits on your ad purchases. This means you can optimise your campaign and get the right balance of building brand awareness and making conversions.
DIVERSE
ADS
OUR MEDIA BUYING & PLANNING SERVICES
STRATEGY
We’ll work with you to understand your brand and establish your target audience, budget and core messaging. Our media planning and buying specialists create an effective strategy tailored to your unique KPIs.
MARKET INSIGHTS
When it comes to your media buying campaign, our planning is meticulous and supports optimal spending to maximise value, leveraging market insights to enhance ad placement for maximum reach and engagement.
PLATFORM ANALYSIS
Based on your business objectives, we’ll determine the best platforms and channels for your advertisement, to deliver the best conversion and ROI.
OMNI-CHANNEL COORDINATION
We’ll make sure each platform your ad campaign uses is aligned, so your ads always appear fresh and are optimised to engage audiences effectively.
PRICE NEGOTIATION
With a global partner network and expertise spanning markets and verticals, we work hard to ensure you get the best deal for campaigns and the best return on your budget.
CONTENT & CREATIVE SUPPORT
We can help you build a creative strategy that captures your audience’s imagination, whatever your message.
REPORTING AND ANALYSIS
You’ll receive comprehensive, easy-to-digest reports that summarise the performance of your campaigns so you’re always up to date on the latest developments.
WHY CHOOSE US AS YOUR MEDIA BUYING & PLANNING AGENCY?
Media planning and buying is a complex and competitive landscape. The digital age means that consumers have multiple sources of media at their fingertips, and brands want to get in on the action. In this oversaturated market, competition for advertising real estate is fierce.
By choosing M&C Saatchi Performance, you’ll not only benefit from our strong relationships with key platforms and channels, but our seasoned team of experts. We know exactly where to place your ad for the greatest engagement, increased conversion, and a boost in your brand awareness.
OUR MEDIA BUYING & PLANNING CAPABILITIES
At M&C Saatchi Performance, we have been active in the industry since 2006 working for some of the world’s leading brands.
We handle your media planning & buying strategies from start to finish, using our industry connections and expertise to help each client acquire prime ad placement for the most competitive price. We combine technology and creative planning to activate data-led intention-based campaigns designed to hit your goals and objectives.
OUR CLEINT
OUR CLEINT
OUR INDUSTRY ACCOLADES
OUR INDUSTRY ACCOLADES
